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Welcome to the future, Primark: the no-ecommerce holdout finally caves
After years of insisting online shopping didn't fit its cheap-chic maths, the high street giant is building a delivery business — and the timing tells you why.
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Beauty
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Nail shapes 101: choosing the right set for your hands
Almond, square, coffin, squoval — what each shape actually does for your fingers, and which ones quietly wreck your nails.
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Cat eye eyeliner history: Why every generation reinvents the cat eye
The cat eye dates back to kohl worn in Egypt and Nubia millennia ago, and every era since, including 2022's siren eyes, has renamed the same flick.
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Beauty: A beginner's guide to building a capsule makeup kit
Twelve multi-use products that cover every occasion without overflowing a drawer.
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Trend Adoption Stages — Who Carries A Trend Forward: The Tastemakers Between Subculture And Sephora
Between the subculture that invents a look and the beauty aisle that sells it sits a relay of tastemakers. Here is who carries a trend forward, per the sociology.