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Welcome to the future, Primark: the no-ecommerce holdout finally caves
After years of insisting online shopping didn't fit its cheap-chic maths, the high street giant is building a delivery business — and the timing tells you why.
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Polofest proves Ralph Lauren fandom is real — because the brand built it
A three-day festival in Shibuya celebrated 60 years of Polo. The devotion is genuine. So is the timing.
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Cat eye eyeliner history: Why every generation reinvents the cat eye
The cat eye dates back to kohl worn in Egypt and Nubia millennia ago, and every era since, including 2022's siren eyes, has renamed the same flick.
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Trends dance: Viral dance trends and the fashion they inspire
From the Renegade to the Savage challenge, viral dances carry named creators, dated moments and a documented athleisure payoff.
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Style taylor swift — Taylor Swift's style eras: a fashion retrospective
Taylor Swift's albums have always arrived with a matching wardrobe, and the Eras Tour turned that costume habit into the highest-grossing tour ever staged.
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Skincare routine: The morning vs. night routine debate, settled by experts
The morning versus night skincare debate, settled with named studies: sunscreen guards by day, retinoids repair by night.
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How to read fashion news 2025 like a runway analyst
Fashion month throws hundreds of shows at you. Here's how to compare coverage across cities and spot the themes that actually stick.
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Trend Adoption Stages — Who Carries A Trend Forward: The Tastemakers Between Subculture And Sephora
Between the subculture that invents a look and the beauty aisle that sells it sits a relay of tastemakers. Here is who carries a trend forward, per the sociology.
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How To Wear Ankle Boots With Every Trouser Shape
Ankle boots end at the exact spot where a trouser hem makes its decision. Here is the move for every shape: slim, straight, wide, cropped, and tapered.
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Rivers — Paris Fashion Week's gold rush: defiance or distraction?
The shows were dazzling. The numbers behind them were not. Both things are true at once.